Thursday, August 2, 2018

Putting Apple's $1 trillion in perspective

By now everyone knows that Apple's market cap has reached $1 trillion. I offer the following chart for perspective on Apple's achievement. I've included Microsoft's market cap, since for many years it was assumed that personal computing was owned by Microsoft and that Apple was doomed. I've owned AAPL shares since 2003 (and still do), and have posted several times over the years on the virtues of Apple, beginning with this post in early 2009. It's a wonderful success story.


5 comments:

  1. Scott, can you tell us something about your stock picking over the years ? Based on the timing of your Apple purchase, you appear to be a bit if a Buffet (actually much better than him on Apple !). Do you have any particular approach to stock picking, eg value Vs growth ? Do you tend to buy and hold for the very long-term ? Do you buy globally or mainly US stocks ? Individual companies rather than funds ? Any that you care to mention apart from Apple ? And finally, had Apple possibly peaked because it's iPhone is beginning to lose dominance ? Many thanks !

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  2. Even measured in 2018 dollars, MSFT never got over $919.3 billion (Dec 27, 1999).

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  3. Your chart shows the benefits of diversification. Smoother ride and there are many (most) who would have sold AAPL along the way.

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  4. OT but here is a story to warm the cockles of your heart, Scott Grannis....

    https://www.realclearpolitics.com/articles/2018/08/05/both_the_budget_and_economy_are_winning_137723.html

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  5. please send me all your gold. you disparage it.

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